Roses and muscle cream: how scent carries memory

a close up of a pink rose with a bee on it .

Nature's Symphony

Breathtaking colors of our planet

Visiting my grandparents for a week in the summertime was a tradition of my childhood. Each day my sister and I escaped the “seen and not heard” policy in the house to run free in the yard and at the school playground across the gravel road. Since we were rarely allowed in the front room (kept for company, of course), we always used the back door. This required a harrowing trip through the bees that swarmed the rosebushes my Grandmother had planted along the house. To this day, the scent of a sun-warmed tea rose takes me back to those days.

Scent is one of the strongest senses tied to memory. The reason behind this seems to be related to the anatomy of our brain, according to Venkatesh Murthy, chair of Harvard’s Department of Molecular and Cellular Biology. He shares that scents “are handled by the olfactory bulb, the structure in the front of the brain that sends information to the other areas of the body’s central command for further processing. Odors take a direct route to the regions [of the brain]…related to emotion and memory.” See full article.

This was illustrated for me recently when I came across a tube of Aspercreme in the grocery store. After a quick look around me, I opened the cap and inhaled the eye-watering aroma, instantly transported to a sofa in my mother’s basement. There I sat every day after high school swim practice, talking to my boyfriend on the phone while rubbing that muscle cream on my aching legs and arms. The boyfriend is long gone, but the memory is still sharp and crisp in my mind.

We all have scent memories of times past and of people who are no longer with us. Maybe it is the aroma of cookies baking, or a favorite recipe being prepared that takes you back. Or perhaps it is the leather of a well-worn baseball glove, a can of shaving cream, or the breeze coming off the ocean.

When someone we love dies, re-creating these scent memories tied to our time with them can stir warm feelings and bring us back to the times we shared. Sometimes these memories can take us by surprise, and are unwelcome, but many can bring comfort. So, buy that muscle cream, make that recipe, head to the beach, or stop and smell those roses. Your loved one will be with you there.

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Planning Ahead: How Preplanning Helps Protect Against Inflation

February 2, 2026

Inflation affects nearly every part of daily life, from groceries and utilities to health care and housing. One area that is often overlooked is funeral and cremation planning. Like most services, these costs tend to increase over time. Preplanning provides a thoughtful way to prepare while reducing both financial and emotional stress in the future. More people are choosing to make arrangements in advance, not only to ensure their wishes are clearly known, but also to help protect their families from rising costs and difficult decisions during an already emotional time. The Reality of Rising Costs Funeral and cremation services include many components influenced by inflation, such as professional care, facilities, transportation, materials, and regulatory requirements. As these expenses increase, waiting to make arrangements can result in higher costs for families who may be unprepared to manage them, both emotionally and financially. Planning ahead allows you to make decisions calmly and deliberately, rather than facing rushed choices during a time of loss. Addressing Today’s Prices One benefit many people appreciate about preplanning is the ability to address pricing in advance and reduce uncertainty about future costs. Preplanned arrangements may be funded in full or paid over time, giving you the flexibility to choose an option that fits your budget and personal situation. This approach helps make planning more approachable and manageable. To help protect pricing, arrangements are typically financially secured through full payment or an approved payment plan. This helps ensure that the services you choose today remain in place in the future, even as costs change. Reducing Financial Stress for Loved Ones One of the most meaningful benefits of preplanning is the consideration it shows for those you care about. When a death occurs, families are often required to make many decisions in a short amount of time. Having arrangements already in place removes much of that burden. By planning ahead, you relieve your loved ones from financial uncertainty and clearly document your wishes. This allows them to focus on honoring your life and supporting one another instead of worrying about costs or decisions. A Thoughtful Part of Long Term Planning Preplanning final arrangements is similar to creating a will or setting aside savings. It is an important step in long term planning. It gives you the opportunity to take control, ask questions, and make informed choices without pressure. Many people find comfort in knowing their plans are documented, their preferences are clear, and inflation is less likely to affect the value of the arrangements they have chosen. Peace of Mind for Today and Tomorrow Ultimately, preplanning is about peace of mind. It provides reassurance that your wishes are understood, your family is supported, and important details are handled thoughtfully. If you have been considering planning ahead, our team is here to share information, explain options, and answer questions whenever you are ready. A simple conversation today can bring comfort and confidence for years to come.

Myths About Prepaid Funeral Plans Explained Simply

January 13, 2026

Prepaid funeral plans are often misunderstood. While some people worry about cost, flexibility, or security, the truth is that funeral preplanning can offer peace of mind and financial protection when arranged through a reputable provider. Below are common myths about prepaid funeral plans—and the facts families should know. Myth 1: Your Money Is Better Off in the Bank Fact: Funeral costs increase over time. A prepaid funeral plan locks in today’s prices on many funeral services and merchandise, helping protect your family from inflation and future cost increases. Myth 2: You’ll Lose Your Money If a Funeral Home Closes Fact: Prepaid funeral plans are regulated by state law. Funds are typically placed in a trust or insurance policy, not held by the funeral home. If a provider closes, the funds can usually be transferred to another funeral home. Myth 3: Moving Makes Your Plan Useless Fact: Most prepaid funeral plans are transferable. If you relocate, your plan can often be moved to another funeral provider, ensuring your arrangements remain in place. Myth 4: Life Insurance Covers Funeral Expenses Fact: Life insurance payouts can take weeks or months, while funeral costs are due immediately. Prepaid funeral plans are specifically designed to cover final expenses at the time of need. Myth 5: The Plan Won’t Work Unless It’s Fully Paid Fact: Many funeral preplanning arrangements provide coverage as soon as payments begin, as long as the account stays current. Your selected services are typically guaranteed. Myth 6: Preplanning Means High-Pressure Sales Fact: Funeral preplanning should be educational and voluntary. Reputable providers focus on honoring your wishes—not selling unnecessary products. Why Prepaid Funeral Planning Makes Sense Locks in funeral costs Reduces financial stress on loved ones Ensures your wishes are clearly documented Protects against rising funeral expenses Prepaid funeral planning is a thoughtful way to support your family and take control of your final arrangements. Contact us today to get started.

Veterans Benefits FAQ's

By Shelly Zipperle • January 8, 2026

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What to Wear to a Funeral Service

July 24, 2025

Attending a funeral or memorial service can stir up many emotions, and for some, one of the first questions that comes to mind is: What should I wear? While traditions around funeral attire have evolved, dressing appropriately remains a way to show respect—for the person who has passed and for their loved ones. Whether the service is formal, casual, religious, or a celebration of life, here are a few thoughtful guidelines to help you choose what to wear. 1. Stick to Neutral, Conservative Colors Black is the traditional color of mourning in many cultures, but it's not your only option. Other respectful colors include navy, gray, deep green, brown, and muted tones. Avoid bright colors, loud patterns, or anything that draws unnecessary attention unless the family has requested otherwise. Tip: Some services may invite guests to wear the deceased’s favorite color or dress casually—check the obituary or invitation for guidance. 2. Dress Modestly and Neatly Funeral services are somber occasions, so choose clothing that is clean, pressed, and conservative: For women, options include a modest dress, blouse with slacks, or a skirt paired with a cardigan or blazer. For men, a dress shirt with slacks, a suit, or a sport coat with a tie is appropriate. 3. Footwear Matters, Too Choose closed-toe shoes that are comfortable, especially if you'll be standing or walking at a graveside service. Simple dress shoes, loafers, or flats work well. Avoid athletic sneakers or flip-flops unless the service is explicitly casual or outdoors. 4. Consider the Location and Weather The setting of the service can influence your outfit: For outdoor or graveside services, wear weather-appropriate clothing and shoes that can handle grass or gravel. Bring an umbrella or coat if needed. Dark outerwear is always a safe choice. In a place of worship, modest attire is often expected regardless of the season. 5. Keep Accessories Simple This is not the time for flashy jewelry or bold accessories. Choose understated items that won’t distract from the purpose of the gathering. 6. What About Children? Children should also be dressed neatly and conservatively. Simple outfits in neutral colors are best. If unsure, dress them as if attending a formal family event or church service. 7. When in Doubt, Dress Up a Bit It’s always better to be slightly overdressed than too casual at a funeral. If you’re unsure about the dress code, err on the side of formality. A respectful appearance helps convey sympathy and support. What you wear to a funeral doesn’t need to be fancy or expensive—but it should reflect care, humility, and consideration. Remember: your presence is what matters most